Infor CRM (Customer Relationship Management) > Marketing

Real-time customer decision management and permission-based marketing.

Customers increasingly want to interact with your company when it’s convenient for them, not you. This may require a major shift from the way you currently market products and services. But this challenge can be overcome when you’re able to use real-time customer information from across the enterprise to present offers at the moment customer attention is at its highest.

Infor’s CRM marketing solution enables you to make intelligent decisions about customers in real time across all touch points. You can make better use of inbound customer contacts as a channel to present offers, run more targeted outbound campaigns that are sensitive to customer preferences, and manage all your marketing resources more effectively.

Infor’s CRM marketing software helps companies like yours:

Make intelligent customer decisions in real time
Determine the optimal message for every customer
Synchronize marketing campaigns across inbound and outbound channels
Create stronger, more valuable customer relationships
Improve cross-sell/up-sell rates and customer loyalty

Smart marketers view the role of the inbound channels as an opportunity to establish an emotional connection with the customer, build trust, capture information, and—in some situations—deepen the financial relationship.

How Technology Enables Inbound Marketing
by Suresh Vittal, Forrester Research, Inc.
(January 8, 2007)

Infor combines the key CRM software marketers need—powerful analytics, best-of-breed campaign management, real-time interaction optimization, and scalable database management. Three key components help you improve profitability by retaining customers and increasing lifetime customer value:

Inbound Marketing—creates real-time customer profiles based on historical, personal, and contextual data and then applies a unique combination of real-time analytics and business rules to identify the highest-impact offers at the moment of interaction.

Outbound Marketing—provides an integrated database marketing solution for planning, executing, and monitoring permission-based campaigns across all touch points. Integrated OLAP and predictive analytics enable you to evaluate customer information for profiling, forecasting, segmentation, and other purposes.

Marketing Resource Management—delivers visibility into marketing activities so you can stay focused on strategy. Capabilities include budgeting, project/task management, workflow management, approvals, central calendar, and version control.